Droulers, Olivier: search on Z-Library

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1

How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?

Lajante, Mathieu M. P., Droulers, Olivier, Amarantini, David

Journal:

Journal of Advertising Research

Year:

2017

Language:

english

File:

PDF, 802 KB

english, 2017

2

How do smokers respond to pictorial and threatening tobacco warnings? The role of threat level, repeated exposure, type of packs and warning size

Lacoste-Badie, Sophie, Gallopel-Morvan, Karine, Lajante, Mathieu, Droulers, Olivier

Journal:

Journal of Consumer Marketing

Year:

2019

Language:

english

File:

PDF, 214 KB

english, 2019

3

Typography in destination advertising: An exploratory study and research perspectives

Amar, Jennifer, Droulers, Olivier, Legohérel, Patrick

Journal:

Tourism Management

Year:

2017

Language:

english

File:

PDF, 1.80 MB

english, 2017

4

Advertising memory: The power of mirror neurons.

Lacoste-Badie, Sophie, Droulers, Olivier

Journal:

Journal of Neuroscience, Psychology, and Economics

Year:

2014

Language:

english

File:

PDF, 428 KB

english, 2014

5

Small change, big change âIncreasing attention with product package variations

Lacoste-Badie, Sophie, Yu, Junwei, Droulers, Olivier

Journal:

Food Quality and Preference

Year:

2020

File:

PDF, 1.34 MB

2020

6

Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs

Droulers, Olivier, Lacoste-Badie, Sophie, Malek, Faten

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 474 KB

english, 2015

7

Effet de la complexité visuelle du packaging sur l'attention portée à la marque

Droulers, Olivier, Lajante, Mathieu, Jamet, Eric, Lacoste-Badie, Sophie, Minvielle, Morgane

Journal:

La Revue des Sciences de Gestion

Year:

2013

Language:

french

File:

PDF, 1.27 MB

french, 2013

8

Perceived gaze direction modulates ad memorization.

Droulers, Olivier, Adil, Safaa

Journal:

Journal of Neuroscience, Psychology, and Economics

Year:

2015

Language:

english

File:

PDF, 7.15 MB

english, 2015

9

Opening the “black box” of electrodermal activity in consumer neuroscience research.

Lajante, Mathieu, Droulers, Olivier, Dondaine, Thibaut, Amarantini, David

Journal:

Journal of Neuroscience, Psychology, and Economics

Year:

2012

Language:

english

File:

PDF, 748 KB

english, 2012

10

The legibility of food package information in France: an equal challenge for young and elderly consumers?

Droulers, Olivier, Amar, Jennifer

Journal:

Public Health Nutrition

Year:

2016

Language:

english

File:

PDF, 142 KB

english, 2016

11

Perception subliminale : une expérimentation sur le processus d'activation sémantique des marques

Olivier Droulers

Journal:

Recherche et Applications en Marketing

Year:

2000

Language:

french

File:

PDF, 2.06 MB

french, 2000

12

Mesurer le risque perçu à « jouer responsable »

Pin, Anne-Claire, Picot-Coupey, Karine, Droulers, Olivier

Journal:

Journal de gestion et d économie médicales

Year:

2014

Language:

french

File:

PDF, 670 KB

french, 2014

13

Looking at Aesthetic Emotions in Advertising Research Through a Psychophysiological Perspective

Lajante, Mathieu, Droulers, Olivier, Derbaix, Christian, Poncin, Ingrid

Journal:

Frontiers in Psychology

Year:

2020

File:

PDF, 2.80 MB

2020

14

Measuring Affective Reactions Induced by Social Campaigns: Complementarity and Convergence of Iconic and Verbal Measures

Derbaix, Christian, Poncin, Ingrid, Droulers, Olivier, Roullet, Bernard

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2012

Language:

english

File:

PDF, 591 KB

english, 2012

15

Importation de la théorie de l'évaluation cognitive et dynamique des processus émotionnels : illustration par la mesure de l'activité du système nerveux autonome

Lajante, Mathieu, Droulers, Olivier

Journal:

Management & Avenir

Year:

2013

Language:

french

File:

PDF, 1.14 MB

french, 2013

16

Face Presence and Gaze Direction In Print Advertisements

Adil, Safaa, Lacoste-Badie, Sophie, Droulers, Olivier

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 972 KB

english, 2018

17

Front of pack symmetry influences visual attention

Lacoste-Badie, Sophie, Gagnan, Arnaud Bigoin, Droulers, Olivier

Journal:

Journal of Retailing and Consumer Services

Year:

2020

File:

PDF, 1.79 MB

2020

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